Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?
A) relative market share
B) market sentiment
C) return on marketing investment
D) market growth rate
E) brand image
D
Business
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Single-loop learning refers to a self-fulfilling belief system, which is generally not open to feedback.
a. true b. false
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The connecting link between the income statement and balance sheet
a. Income statement b. Balance sheet c. Statement of owner's equity d. Statement of cash flows
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