Jessica was a former employee of Mark. When potential employers called Mark for a reference about Jessica, he stated she was not a very good worker and had been fired for excessive absences. He said he had reason to believe Jessica was on drugs, but he wasn't absolutely certain. Jessica learned what Mark was saying and sued him. In most states
A) under the qualified privilege rule, it was legal
for Mark to say what he said if it was true and Mark was not motivated by ill will.
B) it was legal for Mark to say what he said, since courts have consistently ruled that former employers are immune from lawsuits for giving references.
C) it was not proper for Mark to say what he said, since courts have consistently ruled that former employers should not give references over the telephone or in writing without the former employee's written authorization.
D) though it was proper for Mark to talk about Jessica's work-related history, he should have refrained from talking about her potential drug use.
A
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Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?
A. augmented product
B. core customer value
C. modified product
D. actual product
E. core product
Sally, a non-merchant, offered to sell her bicycle to Allison for $100. Allison replied: "I accept. Please include the new kickstand that you bought but have not yet installed on the bike." What is the status of this agreement?
a. There is a contract: the kickstand is not included. b. There is a contract: the kick stand is included. c. There is no contract because of the mirror image rule. d. There is no contract: Sally and Allison as still in the negotiation stage.