The term ________ refers to a measure, form, or expression that is continuous and has a range of magnitude between one value and another

If price is one of your strong selling points, you should

A) mention special offers, such as volume discounts, before actually stating the price. B) decrease the perception that the price is high. C) break the total price into smaller units. D) give the price a place of prominence in the message. E) not overemphasize it, since you might need to use this advantage later.

Why is markup pricing most likely impractical?

A) Calculating costs is complicated due to fluctuations. B) By tying the price to cost, sellers oversimplify pricing. C) When all firms in the industry use this pricing method, prices tend to be similar. D) The method ignores demand and competitor prices. E) With a standard markup, consumers know when they are being overcharged.