What is an advantage of radio advertising over magazine ads?
A. Radio ads give longer exposure to the message.
B. Radio ads are better at reaching an older audience.
C. Radio ads allow advertisers to give more detailed information.
D. Radio ads have a shorter lead time than magazine ads.
D. Radio ads have a shorter lead time than magazine ads.
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On the first anniversary of Ronald Reagan's death, the Reagan family and a group of close friends gathered at the Reagan Library to talk about Ronald Reagan's life and accomplishments. Then, former President George H. W. Bush gave a brief speech
What is the term used for this kind of speech? a. presentation speech b. commencement address c. speech of dedication d. commemorative address
______ individuals engage in relatively low levels of self-disclosure and are passive communicators who tend to accommodate their partners during conflict situations.
A. Avoidant B. Preoccupied C. Fearful D. Dismissive