According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice

________________ is/are often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Fill in the blank(s) with the appropriate word(s).

A retailer needs to be careful that short-run tactical decisions are not made at the expense of long-run strategy

Indicate whether the statement is true or false