OfficeMax, a retailer of office supplies, is selling a point-and-shoot digital camera, the printer and software needed to print photographs, and a starter package of photograph paper for $230. If purchased separately, the items would cost a total of $250. What has OfficeMax used?

a. two-part pricing
b. price bracketing
c. price lining
d. price bundling

Ans: d. price bundling

Business

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As a major steel manufacturer, SteelMakers Inc focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.

A) selling orientation B) production orientation C) product orientation D) marketing orientation E) social orientation

Business

Strict performance by a party discharges that party's duties under the contract

Indicate whether the statement is true or false

Business