As a major steel manufacturer, SteelMakers Inc focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.
A) selling orientation
B) production orientation
C) product orientation
D) marketing orientation
E) social orientation
B
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The ________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts
A) frontal B) bypass C) flank D) encirclement E) guerrilla
Employee communication happens in specific business and regulatory contexts. As public relations director for Groceries R Us, you must do which of the following in the United States?
A. Pay for your employees to take night classes to enhance their education B. Hang posters listing worker safety standards from the Occupational Safety and Health Administration C. Provide full health, dental, and vision benefits D. Require your CEO to blog on the company's website E. Give all employees access to email