A marketing plan can be made more effective by:
a. incorporating managerial intuition.
b. incorporating marketing myopia.
c. making it a series of sequential steps.
d. keeping it brief and broad.
ANSWER: a
The role of managerial intuition is also important in the creation and selection of marketing strategies. Managers must weigh any information against its accuracy and their own judgment when making a marketing decision.
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Regulation A provides an exemption for issuers of securities under the Securities Act of 1933. In reliance on Regulation A, Issuer has offered $18 million of securities for sale during the current calendar year. Which of the following violates federal securities laws and regulations?
A. Issuer sells to 50 nonaccredited investors. B. Issuer does not make annual filings. C. Issuer does not register under state blue-sky laws. D. Issuer filed financial statements for the last 2 complete fiscal years.
How should a communicator judge the effectiveness of communication?
A) Based on whether the audience received the message B) Based on the nonverbal signals relayed by the audience C) Based on the response of the audience D) Based on whether it accomplished its purpose E) Based on whether it was well received by the audience