How should a communicator judge the effectiveness of communication?
A) Based on whether the audience received the message
B) Based on the nonverbal signals relayed by the audience
C) Based on the response of the audience
D) Based on whether it accomplished its purpose
E) Based on whether it was well received by the audience
Answer: D
Explanation: D) Business communication needs to be purposeful and constructed to achieve an intended outcome. Effectiveness can be judged based on whether it accomplishes its purpose.
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Gomer paid the seller of a car with a worthless cheque. He then sold the car to an innocent person who paid him good consideration. Gomer took the money and left the country. The original seller found out who had the car and wanted it back. Who is entitled to the car if the court holds that the contract between the original seller and Gomer is voidable?
A) Original seller B) Gomer C) Innocent purchaser D) The innocent purchaser, but he must pay damages to the original seller E) The original seller, but he must pay compensation to the innocent party
Aldoor, a smart phone manufacturer, understands that word-of-mouth marketing is an important aspect in the success of a product. It promotes discussions about the product both online and offline
Certain loyalists, who have good knowledge about smart phones, act as key participants in such discussions. They help others sort out the problems and provide suggestions to those who want to buy smart phones. These individuals can be called ________. A) intuiters B) buzzers C) bridges D) connectors E) mavens