Before executing a purchase, buyers should compare vendors for favorable prices, ______________________________, quality and ______________________________to determine that they have made an optimal choice for the purchase

________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication

A) Making it easy for your audience to act and respond B) Creating a sense of desire C) Building your audience's interest D) Grabbing your audience's attention E) Enabling your audience to respond favorably

Reevaluate your goals at least once a year

Indicate whether the statement is true or false