A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time

A) Inventory B) Marketing channel C) Brand image D) Customer experience E) Brand content

________ refers to feelings that tend to be less intense than emotions and that lack a contextual stimulus

A) Affect B) Cognition C) Mood D) Thought E) Reaction