What is a trigger in the environment that signals a need?

_____ limit the responses to a preselected range of options or choices.

a. Closed-ended questions b. Open-ended questions c. Unstructured questions d. Qualitative research studies e. Confounding factors

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy

A) dual extension B) product extension/communication adaptation C) product adaptation/communication extension D) dual adaptation