When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy
A) dual extension
B) product extension/communication adaptation
C) product adaptation/communication extension
D) dual adaptation
D
Business
You might also like to view...
Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors
Indicate whether the statement is true or false a. True b. False
Business
Which of the following is a requirement of the Sarbanes-Oxley Act of 2002?
A. Registration of all auditing firms with the Public Company Accounting Oversight Board. B. Annual inspection of all auditing firms registered with the Public Company Accounting Oversight Board. C. A monetary fee assessed on organizations issuing securities. D. Overall assessment of the work of the SEC each year.
Business