Which of the following is generally not considered to be a legal defense against claims of negligence?
A. The relevant statute of limitation for filing a lawsuit has expired.
B. The loss of the plaintiff was caused intentionally by the defendant
C. A state law gives specific immunity from liability to the defendant
D. An intervening cause was the proximate cause of the plaintiff's injury rather than the defendant's action (or inaction)
Ans: B. The loss of the plaintiff was caused intentionally by the defendant
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To construct a quality leverage point, the creative builds a pathway that connects a:
A) product attribute to the product benefit B) product attribute to the potential buyer's value system C) product benefit to the potential buyer's value system D) personal value to the potential buyer's value system
Which of the following is a true statement about the Four Ps of the marketing mix?
A) A decision about one of the Ps affects every other marketing-mix decision. B) Product is always the most important of the Four Ps. C) Place is typically the least important of the Four Ps. D) The Four Ps have little effect on a product's market position. E) The Four Ps are used to determine a product's target market.