To construct a quality leverage point, the creative builds a pathway that connects a:
A) product attribute to the product benefit
B) product attribute to the potential buyer's value system
C) product benefit to the potential buyer's value system
D) personal value to the potential buyer's value system
C
Business
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Because they are based on the main text of the report, prefatory parts should be written
A) after the text has been completed. B) first. C) when adding illustrations. D) during the brainstorming process. E) after the final round of proofreading.
Business
Tone reflects the writer's _____________ toward the subject and the audience
a. informational flow b. attitude c. attention d. acknowledgment
Business