Your roommate says, "What's the matter with you anyway?" and you become defensive. It would have been far better if he had said, "You look sad today," a relational approach referred to as

Brittany wants her audience to believe that eliminating beer commercials on TV would lessen underage drinking. The main response she wants from her audience is ________

A) ?cognitive B) ?affective C) ?behavioral D) ?humorous E) ?entertaining

A local landlord with a reputation for failing to return security deposits at the end of a lease has been invited to present his viewpoint at a meeting of the local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view of his integrity. What factor will the landlord have to overcome if his speech is to have any chance of being persuasive?

A. low terminal credibility B. low generated credibility C. low initial credibility D. low derived credibility E. low introductory credibility