A local landlord with a reputation for failing to return security deposits at the end of a lease has been invited to present his viewpoint at a meeting of the local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view of his integrity. What factor will the landlord have to overcome if his speech is to have any chance of being persuasive?
A. low terminal credibility
B. low generated credibility
C. low initial credibility
D. low derived credibility
E. low introductory credibility
Answer: C
Communication & Mass Media
You might also like to view...
Explain three ways of gaining information about an audience through questionnaires.
What will be an ideal response?
Communication & Mass Media
Many people know that gas prices keep increasing but Kirk wants to let his audience know how negotiations with the Middle East have played a part in this increase. His purpose is to __________.
A. introduce an action B. set the agenda C. provide a new perspective D. create a positive feeling
Communication & Mass Media