How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?
What will be an ideal response?
Society's gender roles are expectations regarding the appropriate attitudes, behaviors, and appearances for men and women. These assumptions about the proper roles of men and women, flattering or not, are deeply ingrained in marketing communications. As consumers, we see women and men portrayed differently in marketing communications and in products promoted to the two groups.
Business
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a. true b. false
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