Sam Phillips was important in the emergence of rock ‘n' roll because he
A) specialized in black artists singing popular white music.
B) discovered Elvis Presley.
C) defended payola even after being convicted.
D) invented the term "rock ‘n' roll."
Answer: B
Communication & Mass Media
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Maxwell McCombs and Don Shaw articulated a theory that the mass media tell people what to think about, not what to think, and called it __________
Fill in the blank with correct word
Communication & Mass Media
After a successful marketing campaign of a new range of designer clothes, the PR team was assigned a survey to see if the campaign reached the targeted customers. They also had to collect data on sales that occurred after the market launch
What process is the PR team assigned? a. Measuring results b. Implementing benchmarks c. Analyzing situations d. Developing objectives
Communication & Mass Media