Licensing is a contractual arrangement whereby one company makes an asset available to another company in exchange for some form of compensation

When preparing a persuasive request for action, it is vital to

A) show you understand the audience's concerns. B) emphasize how you will benefit if the request is fulfilled. C) emphasize the negative consequences of not complying with the request. D) make yourself look good in the reader's eyes. E) identify what attitudes or beliefs you wish to change.

Sometimes supplier selection is based on ________, which means a buyer and a seller agree to purchase each other's goods and services even though the terms of the sales may not be the best available

A) requisition B) reciprocity C) customer references D) outsourcing E) reverse marketing