The business and industry profile section of the business plan should cover existing and anticipated profitability of firms in the targeted market segment and any significant entry or exit of firms

To be successful, the humor in a humor appeal should be:

A) directed at the target audience of the ad B) of a low level since humor that is too heavy tends to interfere with message recall C) directed to the audience's value system D) connected directly to the product's benefits

If, before maturity of a debt, the creditor accepts a lesser sum offered in full payment, the entire debt will be ____________________

Fill in the blank(s) with correct word