It’s a good idea to do all of the following before starting a beat EXCEPT ______.
A. interview your predecessor
B. read your own publication
C. seek secondary sources
D. talk to your boss
C. seek secondary sources
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Which of the following is NOT one of the qualities of effective delivery discussed in Chapter
13? a. Effective delivery helps both listeners and speakers. b. The best delivery looks and feels natural and spontaneous. c. The best delivery is error?free. d. Delivery is best when the audience is not aware of it. e. The best delivery looks comfortable.
In the "Pier House Resort & Caribbean Spa" case, the key strategy was to position the resort as a place:
a. That could compete on rates every time b. That was upper-crust and a bit exclusive c. Where guests could "let themselves go" d. Where guests got the most vacation for the least money