Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers.
b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale.
c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company.
d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.
ANSWER: c
The article in The Blue Bird newspaper about Storm's latest model of car is an example of publicity. Publicity is the effort to capture media attentionâ€"for example, through articles or editorials in publications or through human-interest stories on radio or television programs.
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The country with the highest number of companies with Global Competitive Advantage is:
A) the United Kingdom. B) the United States. C) Japan. D) France. E) Germany.
Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly describe the eight different demand states.