Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly describe the eight different demand states.
Answer:
The eight different demand states are:
4. declining demand — consumers begin to buy the product less frequently or not at all
5. irregular demand — consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis
6. full demand — consumers are adequately buying all products in the market
7. overfull demand — more consumers would like to buy the product than can be satisfied
8. unwholesome demand — consumers may be attracted to products that have undesirable social consequences.
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