A ________ is a characteristic of something that you are describing

SiriusXM, the company formed by the merger of Sirius and XM, reaches its audience via

A) terrestrial networks. B) satellite transmissions. C) techno-works. D) public radio stations.

To discover how a target audience might react to a new ad campaign, marketing executives

A) brainstorm among themselves. B) conduct focus groups. C) brainstorm with marketing executives from other firms. D) start the campaign and then poll people on its effectiveness.