To discover how a target audience might react to a new ad campaign, marketing executives
A) brainstorm among themselves.
B) conduct focus groups.
C) brainstorm with marketing executives from other firms.
D) start the campaign and then poll people on its effectiveness.
B
Communication & Mass Media
You might also like to view...
British cinema has continued to languish in the 2000s
Indicate whether this statement is true or false.
Communication & Mass Media
Andre assumed Rachel worked at the hospital because she was dressed in scrubs. This is an example of the rule of _______
a. contrast. b. similarity. c. stereotyping. d. proximity.
Communication & Mass Media