In which purchasing decision should the supplier focus on maintaining a good relationship with the customer and focus on timely deliveries at the expected quality level?

Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________

A) target market strategy B) pricing strategy C) product strategy D) promotional strategy E) distribution strategy

Areas of business within a firm that are different enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ________

A) strategic business units B) market development units C) market penetration units D) standard business units E) competitive intelligence units