Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________
A) target market strategy
B) pricing strategy
C) product strategy
D) promotional strategy
E) distribution strategy
D
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Which of the following is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?
a. media planning b. promotional implementation c. media reach and frequency strategy d. marketing mix planning
Sarakose Co. is a U.S. company with sales to Canada amounting to C$5 million. Its cost of materials attributable to the purchase of Canadian goods is C$7 million. Its interest expense on Canadian loans is C$5 million. The dollar value of Sarakose's "earnings before interest and taxes" would ____ if the Canadian dollar appreciates; the dollar value of its cash flows would ____ if the Canadian dollar appreciates.
a. increase; increase b. decrease; increase c. decrease; decrease d. increase; decrease e. increase; be unaffected