A parameter is a characteristic of a population.

A typical sales contest lasts for a year, a period of time that allows each salesperson to cover his or her territory completely and encourages maximum sell-through of the products.

a. true b. false

The marketing strategy section of the marketing plan spells out goals and budgets for each month or quarter so the management can review each period's results and take corrective action as needed

Indicate whether the statement is true or false