The marketing strategy section of the marketing plan spells out goals and budgets for each month or quarter so the management can review each period's results and take corrective action as needed

Which of the following is an illegal sales technique?

A) atmospherics B) a party plan system C) a multilevel network D) a pyramid scheme E) off-price retailing

Regarding the measurement of capacity, when a firm provides a relatively small number of standardized products and services:

A) capacity cannot be determined reliably. B) input measures are typically used. C) output measures are typically used. D) utilization becomes equal to capacity.