The media refer to ________ as the number of persons or households exposed to an advertising medium at a specific time
A) recall
B) carrying range
C) attention economics
D) reach
E) frequency
D
Business
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Which of the following is generally reported at purchasing power parity (PPP)?
A) gross domestic product (GDP) B) an exchange control C) a trade surplus D) a trade deficit E) a non-tariff barrier
Business
Generational marketing involves grouping consumers by age and ________ factors
A) behavioral B) socioeconomic C) lifestyle D) values E) psychographic
Business