What is the difference between producers and resellers?
What will be an ideal response?
Producers purchase products for the production of other goods and services that they in turn sell to make a profit, while resellers buy finished goods for the purpose of reselling, renting, or leasing to other businesses. Resellers do not produce goods but do provide time, place, and possession utility to their customers.
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Which of the following consists of determining which sales prospects have a recognized need, buying power, receptivity, and accessibility?
a. lead reciprocity b. lead qualification c. prospect examination d. customerization
When planning a marketing or sales message, which is the first step of the process?
A) Identifying the product or service to sell B) Analyzing the competition C) Identifying key selling points D) Assessing audience needs E) Anticipating objections