Managers use contribution margin analysis as a quick and handy way to evaluate the effect of changes in ________ on operating income

________ provides reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference

A) An exchange B) A differential benefit C) An industrial good D) A promotion position E) A customer lifetime value

All of the following helped Jack-in-the-Box become profitable after the E. coli crisis EXCEPT ________

A) selling poorly managed stores B) putting customer safety first C) making operational changes D) focusing on product safety E) utilizing the marketing mix