What are the advantages of using computer-generated visual aids? What are the drawbacks?

What will be an ideal response?

1. You can produce high-quality, sophisticated visuals and present them imaginatively; you can
use the computer or a PDA to generate graphics and multimedia presentations; the programs are generally
easy to learn and to use. 2. It is tempting to make too many visual aids; your software might not match
the delivery system; the technology might fail.

Communication & Mass Media

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There is a big idea in the creative brief

Indicate whether the statement is true or false

Communication & Mass Media

The thing that a word represents is known as its ______.

a. specific meaning b. denotative meaning c. referent d. code

Communication & Mass Media