There is a big idea in the creative brief

Terri recently started writing a blog on the prevailing global economic climate. When writing, she draws heavily from her experience as an economics graduate and provides scholarly content and fresh viewpoints on popular and wide-ranging financial issues

Yet despite Terri providing relevant information and regularly updating the blog for six months, the viewership has been negligible. What step can Terri take to enhance the traffic on her blog, and why? a) Use tags; so that her stories can show up in searches with the same keywords. b) Use lists; so that the people reading it satisfy their anticipation of "what next" and recommend it to more people. c) Use links; so that people can get more information about the same topics if they want to and hence come to her blog for comprehensive information about a topic. d) Switch to Twitter; so that more people start reading her updates via social media.

What is the most important purpose behind good eye contact?

A. to respond to audience feedback B. to avoid too much attention to notes C. to overcome your anxiety D. to show you are sincere