It is unusual for a speaker to conduct a formal audience analysis. What informal audience analysis
methods are available and what can the speaker learn from them?
What will be an ideal response?
1. consider what classmates have said about their interests, backgrounds or attitudes; 2. ask the host about
audience interests and motives; 3. interview a few people with similar demographic characteristics about
their interests, values and attitudes; 4. ask other speakers who have addressed the audience about their
characteristics and responses; 5. review newspapers or journals the audience reads for ideas and potential
allusions; 6. do library research about the audience's attitudes and opinions; 7. observe the audience
directly to learn about demographics and demeanor.
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When presenting creative concepts to the client, do all of the following EXCEPT
a. Present three to four concepts b. Use mock-ups to depict your concepts c. Do not take the Creative Director with you to the presentation. d. Make sure the client signs off on a concept so it can be tested.