When presenting creative concepts to the client, do all of the following EXCEPT
a. Present three to four concepts
b. Use mock-ups to depict your concepts
c. Do not take the Creative Director with you to the presentation.
d. Make sure the client signs off on a concept so it can be tested.
C
Communication & Mass Media
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In an organization, staff functions operate at three levels of influence and authority:
advisory, concurring authority, and a) compulsory-advisory. b) proposed policy. c) strategic communication. d) human resources.
Communication & Mass Media
We get to know people through self-disclosure, which occurs across three dimensions: breadth, depth, and frequency. The theory that explains this process is known as _____ theory.
a. dialectical
b. relational maintenance
c. uncertainty reduction
d. social penetration
Communication & Mass Media