The period of the ________ is known for known for "strategic" or "global" deals that were more likely to be friendly and to involve companies in related businesses;
these mergers often were designed to create strong firms on a scale that would allow them to compete globally.
A) 1960s
B) 1970s
C) 1980s
D) 1990s
Answer: D
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Uptown Cleaning Crew is a company that provides house cleaning services in major urban and suburban areas. Marketers at Uptown Cleaning Crew developed a short, humorous video promoting the company's services, and they hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Uptown Cleaning Crew are using ________.
A) a content sponsorship B) viral marketing C) C2B marketing D) rich media ads E) a marketing Web site
Compare a conventional distribution channel with a vertical marketing system (VMS)
What will be an ideal response?