Uptown Cleaning Crew is a company that provides house cleaning services in major urban and suburban areas. Marketers at Uptown Cleaning Crew developed a short, humorous video promoting the company's services, and they hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Uptown Cleaning Crew are using ________.
A) a content sponsorship
B) viral marketing
C) C2B marketing
D) rich media ads
E) a marketing Web site
B) viral marketing
Business
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When demand is uncertain, the expected value criterion may be used. To do so, demand-level scenarios and their ________ must be identified
Fill in the blank with the appropriate word.
Business
If we are able to fully diversify, what is the appropriate measure of risk to use?
A) expected return B) risk-free rate of return C) beta D) standard deviation
Business