Describe the social desirability effect and why it could be detrimental.
What will be an ideal response?
Participants may not always be honest about the answers provided to researchers.
Frequently, people who respond tell a researcher what they think he or she wants to
hear or what they think makes themselves look good. This could be detrimental
because researchers do not get a completely honest response and the results could be
skewed. For example, one study found that people use twice as much media as they
report using on surveys and questionnaires.
You might also like to view...
Choose the research term that describes the following concept: just by looking at the measuring device we believe it will measure what it is supposed to measure.
A. Face validity B. Criterion-related validity C. Content validity D. Construct validity
A conflict of interest occurs when people have differing ideologies, such as when a congregation argues over whether or not to call a gay pastor to lead their church.
Answer the following statement true (T) or false (F)