Choose the research term that describes the following concept: just by looking at the measuring device we believe it will measure what it is supposed to measure.

A. Face validity
B. Criterion-related validity
C. Content validity
D. Construct validity

Answer: A

Communication & Mass Media

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When you distribute handouts, you should tell audience members to keep them face down until you are ready to talk about them

Indicate whether the statement is true or false

Communication & Mass Media

Modes of building and expressing affection can be placed on a continuum from ________ to ________. a. None of these choices is correct

b. activity-based to instrumental c. doing/instrumental to dialogue/expressive d. male-deficit model to alternate paths e. instrumental/expressive to dialogue/doing

Communication & Mass Media