Michelle led a discussion among eight participants Shechose this resourceas a more time efficient way to collect more information which was also more reliable.Michelle is utilizing a ________

a. questionnaire
b. focus group
c. database search
d. personal interview

b

Communication & Mass Media

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A company wants to ensure its messages are accessibletoevery possible audience. The PR team publishes multiple news releases usingdifferent story angles, so the message is recurrent and available to as many people as possible

What element is utilized in this context? a. Frequency b. Reach c. Budget d. Tactic

Communication & Mass Media

As the best man for your friend's wedding, you are expected to give a special toast at the wedding reception. Which of the following is most appropriate for a toast?

Communication & Mass Media