Adaptation can best be defined as which of the following?
A) changing a marketing program to make the elements completely uniform
B) altering a firm's organizational structure to facilitate internationalization
C) modifying marketing program elements to meet the needs of a specific market
D) varying a firm's products and services to meet distribution requirements
C
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Why do financial managers need to understand the implications of both the internal and the sustainable rates of growth?
What will be an ideal response?
Paolo Rodrigues is a sales rep employed by Montano Travel Services. He is preparing to demonstrate a very complex computerized reservation system at a meeting with a corporate client
Which of the following guidelines would be most helpful as Paolo conducts the demonstration? A) Use showmanship to build product interest. B) Use a portfolio to organize the key sales goals. C) Offer one idea at a time with an appropriate amount of detail. D) Be sure the sales demonstration gives the prospect a temporary feeling of ownership. E) Use the customer's own computer and equipment to demonstrate the product's features.