Which of the following cultures would be considered the most formal?

The first step in the social marketing planning process is ________

A) determining the focus of the program B) selecting the target audience C) setting objectives and goals D) designing the market offering E) finding a source of funding

Concentration of production makes most sense when:

A. trade barriers are low. B. the product's value-to-weight ratio is low. C. important exchange rates are volatile. D. flexible manufacturing technology does not exist. E. the production technology has low fixed costs.