Explain marketplace equity, reseller equity, brand equity, and channel equity
What will be an ideal response?
Marketplace equity represents the value that a customer firm receives from acquiring a particular supplier's product or service through a particular reseller in its local trade area. Marketplace equity is a joint result of reseller equity and brand equity.
Reseller equity is the value of acquiring a supplier's offering from a particular reseller versus other authorized resellers in the local trade area.
Brand equity is the value of acquiring a particular supplier's offering versus other competing suppliers' offerings.
Channel equity captures the value a reseller receives from the channel offering a supplier provides. Significantly, channel equity may consequently contribute to reseller equity.
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