A marketing manager wants to efficiently reach large numbers of customers and he is not concerned about production costs. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

All of the following questions must be answered prior to designing a questionnaire except _____

A. What type of scale is needed to perform the desired analysis to answer the management question? B. What data collection mode will be used? C. Should the question be structured, unstructured, or some combination? D. Should the questioning be disguised or undisguised? E. How will the results be translated into managerial recommendations?

A work center consists of 2 machines working 8 hours a day and 5 days a week. Historically,

utilization has been 80% and the efficiency 90%. The effective capacity, to the nearest hour, would be: A) 40 hours. B) 30 hours. C) 50 hours. D) 80 hours. E) 58 hours.