In the past, career development in bureaucratic organizations was initiated and driven by the employees themselves, but now, employees take up less of a role in their individual career development

Bianca is the marketing manager of a company that develops software. She interacts with key clients to learn about their reactions to new product ideas. What managerial role is Bianca playing here?

A) She is playing the role of an entrepreneur. B) She is playing the role of a leader. C) She is playing the role of a liaison. D) She is playing the role of a figurehead.

In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is

A) to be avoided in routine positive messages. B) a good way to build customer relationships. C) an important part of all negative responses to claim letters. D) an avoidance technique. E) viewed as superficial and somewhat insulting by the reader.