In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is
A) to be avoided in routine positive messages.
B) a good way to build customer relationships.
C) an important part of all negative responses to claim letters.
D) an avoidance technique.
E) viewed as superficial and somewhat insulting by the reader.
B
Explanation: B) Resale information reinforces the idea that the customer made a wise decision in purchasing your product. A resale tool helps make customers feel good about their purchase and develop a positive relationship with your company.
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When recording the sale of merchandise inventory, using a periodic inventory system, ________
A) a running record of merchandise inventory is maintained during the accounting period B) the Sales Revenue account is credited only as an adjusting entry because sales information is not needed during the accounting period C) sales discounts and sales returns and allowances are not recorded D) there is no need to record an entry to the Merchandise Inventory and the Cost of Goods Sold accounts
Describe the assessment of discriminant validity in a measurement model
What will be an ideal response?