What happened in 2013 that boosted journalists’ case for a federal shield law?
a) An Oregon blogger was found to have protection under the state shield law; b) Filmmaker Ken Burns won the right not to turn over material from a documentary; c) The Department of Justice subpoenaed phone numbers for some Associated Press offices; d) Jana Winter declined to testify in the James Holmes case; e) None of these.
C
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All of the following are questions that should be asked before writing a news release EXCEPT
A) what is the key message? B) how can I put the most positive spin on this situation? C) who is the primary audience? D) what does the target audience gain from the product or service? E) all of the above
Answer the following statement(s) true (T) or false (F)
1. The success of the Worlds’ Toughest Job campaign enabled America Greetings to meet sales goals for the entire year during the Mother’s Day season. 2. As successful as the World’s Toughest Job campaign was online, competing news events at that time kept the campaign from achieving significant earned media coverage. 3. The Cincinnati Zoo’s use of its Facebook and Twitter platforms to address comments about the killing of Harambe was considered a success after addressing initial negative audience reactions. 4. When a communications crisis occurs, planning a response must be placed as a top priority.