MPR is an ideal set of tools to reach mainly local audiences

Advertisers are often concerned with the noise level in a medium. Which medium is assumed to have the lowest noise level?

a. radio b. direct mail c. newspaper d. magazines

Costco's surprise offerings of seconds, overstocks, and closeouts—occasionally including diamonds—is an example of how a retailer can differentiate itself through its ________

A) merchandise mix B) services mix C) destination retailing D) store atmosphere E) level of service